It’s now time for business owners to stop listening to the doomsayers and start focusing on turning the challenges in their business into opportunities – and to seek the help they need to do that.
The current “Crisis Mentality” plaguing local business owners is crippling the Frankston and Mornington Peninsula business community, according to Wayne Lock, Director of Achieve Business Solutions, the accountants Frankston business owners trust.
Mr Lock says that it is possible to achieve stellar business results despite the current economic climate – in fact, many Frankston and Mornington Peninsula businesses are doing just that. However, he warns that it’s not possible if business owners have convinced themselves that their business is at the mercy of the economy.
Mr Lock shares that while 21% of small business owners are currently concerned about a lack of sales, 14% about their cashflow, and a further 11% about the negative impacts of the economic climate, new research reveals that 78% have NOT approached their accountant about getting the help they need.
This reactionary approach is one of the key contributors to business failure according to Mr Lock, who cautions business owners to stop making excuses and start becoming more proactive about the success of their business.
“The cold hard reality is that the success of a business has less to do with the economy and more to do with the business owner’s ability to make it a success.
It’s now time for business owners to stop listening to the doomsayers and start focusing on turning the challenges in their business into opportunities – and to seek the help they need to do that.”
Mr Lock knows that it can be difficult to retain a positive, proactive perspective right now, especially if times have been tough in your business. That’s why he says it’s important for business owners to engage professional support, align themselves with other like-minded business owners, and become more determined to do what it takes to succeed than ever before.
“Small business owners are the backbone of our economy. Until they receive the help they need to improve the livelihood of their businesses, the economy will continue to suffer.”
*Statistics taken from Sensis Business Index – Small and Medium Enterprises Report and MYOB Australian Small Business Survey